Boon Food Group is part of SuperUnie, which owns several private labels that are present in almost half of the supermarkets in the Netherlands and are really popular for export. Beneath follows a short explanation of each individual private label.
SENSE
Begin your journey towards a conscious lifestyle with Sense – whether it’s on your sandwich or in the pan. Our products are naturally packed with Omega-3 and enriched with Vitamin B1, making them ideal for maintaining normal cholesterol levels and promoting a healthy heart. Not only are our products delicious and good for your well-being, but with Sense, you’re also investing in a brighter future. Our 100% plant-based and palm oil-free products are incredibly sustainable, meaning you’re not just doing yourself a favour, but also the environment. Choose Sense and make a difference today.
g’woon
G’woon offers a wide variety of assortment including 2,000-3,000 items for daily household products. G’woon is the most used private label for at least 13 large supermarket chains in the Netherlands, not even counting all smaller shops spread over our country. G’woon offers a comparable quality to A branded items for a better price. This ranges from bake-off bread, to kitchen towel paper, to coffee and olive oil.
bonbébé
Bonbébé offers a wide variety of baby- and toddler items, ranging from diapers, to personal care products, to infant nutrition and bio meals. All items are of high-quality and guarantees the best care for small children.
melkan
Melkan offers a wide variety of dairy products, including butter, cheese, curd, yoghurt and desserts. Melkan guarantees a consistent, high quality, for a good price, and is certified by On The Way PlanetProof for working in sustainable way.
first choice cola
First Choice Cola offers a full range of Cola in variants Regular, Light and Zero Sugar, available in both bottles and cans. First Choice Cola provides a high quality Cola for a decent price.
bio+
The full Bio+ range are products which are 100% produced according to the general European bio standards. Our farmers make no or little use of artificial or chemical pesticides. Therefore nature and it’s animals have all piece and space to grow on their own way.
sum&sam
Sum & Sam provides a full range of Eastern food items to assist people at home to prepare easy-to-cook Eastern dishes for a good price-quality ratio.